More on the Opening of Korea's Smart Phone Game Market

As noted in an earlier post, the Korean government has decided to open up the market for mobile games, by eliminating required government ratings.  Bloomberg's Business Week has an interesting follow-up article on this development. It included the following description of a game developed in Korea that was not available to iPhone users in Korea until now.

Air Penguin, a game in which players guide an animated penguin across an icy landscape, jumped to near the top of the iPhone gaming charts last spring. Yet until now the game hasn’t been available to iPhone owners in the home country of its creator, Seoul-based Gamevil. That’s because South Korea has long required game makers to submit their products to the government for review of their suitability for various age groups based on factors such as violence and sexual content.

I particularly liked the illustration that accompanied the Business Week article (click to see a full size version).

Mobile Internet as the "First Screen" in the Asia Pacific Region

As reported by eMarketer, Asia Pacific consumers view mobile as their first screen. Asia-Pacific is economically diverse, but universally high mobile usage unites the region. Mobile users in Asia-Pacific are increasingly looking at their phones as a first screen, whether to download media, access the internet or communicate with peers—and marketers.

eMarketer estimates over 2.1 billion people in Asia-Pacific will use a mobile phone at least monthly this year, representing over half the population of the region. By the end of 2011, Asia-Pacific will account for 56% of all mobile users in the world. Growth will be steady, with penetration reaching 72.6% by 2015 for a mobile population of nearly 2.9 billion.

eMarketer estimates just under 30% of Asia-Pacific mobile users, or 623.3 million, will log on to the web via mobile at least monthly in 2011. As shown in the accompanying illustration (click to see full size version) mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015. And for many of these users, mobile is the first screen for internet access.

Korean IT Firms and the War over Patents

In recent years, Korean firms have registered a large number of patents in the United States. As noted by the Chosun Ilbo  IBM registered the most patents in the U.S. last year with 5,896, and Samsung Electronics rose to No. 2 with 4,551 and LG Electronics ranked ninth with 1,490 patents. Judging by the number of registered patents, Korea is a major force, but the atmosphere is quite different on the frontlines, where Apple, Microsoft, Philips and other global IT companies have launched a patent war against their Korean rivals. They have started using patent and copyright law to protect their smartphone and LED technologies and to pressure Korean IT firms. The main battleground in the patent wars is the smartphone market.

As the Chosun Ilbo points out, U.S. companies virtually control the global market for operating systems, which determine the success or failure of a smartphone. Korean companies have plenty of patents for manufacturing technology, but very few for software.