Rabu, 30 Maret 2011

The Mobile Broadband Revolution in Korea

Two articles in the Joongang Daily this morning provide further evidence of the mobile revolution that is sweeping the nation since the arrival of Apple's iPhone in late 2009.  The first article, entitled "Smartphone craze spurs location-based apps" explains a variety of location-based services that are taking off in Korea.  One will allow a woman to track the location of her boyfriend, another allows parents to follow the location of their children, and so forth.

The other article, describing how credit card companies and mobile carriers are vying for mobile payments business also presents some interesting data on the rapid diffusion of such services here.   (Click on the graphic to see a full-size version.)

Location-based services and mobile payments are but two examples of the types of services that become possible once broadband goes mobile.

Sabtu, 26 Maret 2011

Content Farms! A Nuisance to be Dealt With.

This morning, as usual, I looked through my Google Alerts and read a number of newspapers, all online.  The internet is a wonderful tool for finding information, if properly used.  However, it is also vulnerable to abuse by spammers, creators of malware, and those who seek to make money through the creation of the so-called "content farms."  These websites offer no new thinking or analysis and do not create their own content.  Instead, they use code to aggregate existing content on the internet, building on others intellectual property in hopes of attracting unsuspecting netizens.

This morning I ran across a site purporting to provide information about "Telecommunications in North Korea," a topic that I regularly follow.  The site, which shall go unnamed here, has a generic sounding name that might appeal to expats living and working overseas.  It's homepage contains no information whatsoever about North Korean telecommunications, instead carrying only advertising, and links through which you might "subscribe to this forum" or "register and participate."

Unfortunately, some people surfing the internet will be gullible enough to be drawn in by such schemes.  One litmus test for any website is whether the home page has an "About" tab or a paragraph clearly telling visitors who sponsors the web site, who creates the content, and the purpose of it.  In general, it is wise to avoid reading content or following links on sites that do not clearly and openly identify themselves.

I'll be pleased to answer questions or elaborate on this topic, in hopes of undermining the efforts of such "content farms" to attract traffic.

Kamis, 24 Maret 2011

Language and Internet Use in Korea

An article in The Korea Times today touches on a topic which was the subject of many earlier posts on this blog (for example this one),  the important role of language in conditioning the web-surfing patterns of most Korean citizens. It notes that the internet has become the first source of information for many people, but expresses doubt that most Koreans make use of most of the information available on the web.“Text in Korean makes up less than 1 percent on the Internet. The remaining 99 percent has been useless,” says Lois Kim, head of PR and marketing for Google in Korea.  The article then proceeds to note progress in machine-translation technology, led by Google.  Improvements in such technology promise to open up a vast new world of content for Korean netizens.  I'm wondering if good translation alone will have this result or if there is more to it, such as cultural preferences for activities, topics, and so forth.  Comments welcome.