Internet protocol television (IPTV) has attracted more than three million subscribers within its first two years of operation,
according to industry reports. That figure represents 6 percent of the nearly 50 million subscribers in the local television market. A KT official commented that "The number of available channels on Qook TV lags behind other cable TV services, but...we reached 3 million subscribers thanks to two-way services, such as video-on demand, and other features."