As readers of this blog will know, I've made my previous academic books available over the internet via Google Books. Anyone wishing to read Television's Window on the World, based on my doctoral dissertation, Global Television and the Politics of the Seoul Olympics, co-authored with Prof. Heung Soo Park, Television in the Olympics, co-authored with Miquel de Moragas and Nancy Rivenburgh, and several other books and monographs, may do so via the internet.
Now, I'm in the middle of writing my own account of the role of telecommunications in Korea's transformation. It is written in the first person, in order to draw upon my personal experiences spanning the past four decades or so.
My question is very simple. Should I seek a reputable academic or commercial publisher, as I've always done in the past, or publish it myself? (via one of the services that allow e-book and more conventional formats) I'm well aware that the book publishing industry has been turned on its head by the information revolution and perhaps even more aware that there is no financial reward for publishing academic works.
I'd love to hear reader opinion on this, since it may influence just how I "publish" this new book. Thanks in advance for your input.