Anyone living in Korea over the past decade or so cannot help but notice the remarkable proliferation of coffee shops, led by Starbucks and followed by many similar competitors. Now there may be a new twist, as CNN and YBM Education have teamed up to open the world's first CNN Cafe in Seoul. (click on the accompanying graphic to see a larger version) As reported by Campaignasia, the new CNN concept 'coffice' (coffee-office) offers customers free wi-fi, computers and printing services, and features CNN content across different platforms, including a live feed of the CNN International channel on a large screen, the latest CNN newswires on a digital ticker and computer terminals featuring cnn.com and cnngo.com.
The new marketing initiative is due to the growing number of self-employed and students who study at coffee shops.